LVMH inagurated last week its brand new hotel WHITE 1921 in Saint Tropez, which will be operated by LVMH Hotel Management.

Located in the heart of Saint-Tropez, on the well-known Place des Lices, the White 1921 opens its doors in the former Maison Blanche.

Designed by Jean-Michel Wilmotte, the bar set in the mansion’s garden invites you to a festive break. Eight rooms and suites decorated in a chic and modern style offer each a distinctive personality.

Decorated in the spirit of the former mansion, the eight rooms and suites offer a contemporary and elegant design. An eclectic selection of design pieces and selected touches of color give each room its distinctive character.

Exclusive parties will be organized throughout the season to celebrate the city’s key events and showcase the unique know-how of the most prestigious brands.